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Free Press and Democracy Essay Democracy is a form of government in which all eligible citizens have an equal say in the decisions that affect their lives. Democracy allows eligible citizens to participate equally and to have free access to information ideas and opinions, with this reasoning is inferred that de democracy needs free press in order to be function properly. The power of the press is associated to the fundamental principles of democracy thats to say the freedom of expression and freedom of opinion. The desire of people to express themselves freely wouldnt have been possible without a fully free press. The power of the press has managed to reach such importance as freedom of expression. Free press has the capacity to arms citizens with essential information-the truth, that gives people the opportunity to choose the path to follow and to have their own opinion when it comes to solve problems or take a side in the issues that will always take place in a society. An intimidated, uninformed and disinterested public would be the predictable result of the loss of freedom of the press. It is basic statement that to maintain a healthy democracy no government activity should escape the scrutiny of the press. According to one story, one of Napoleon’s contemporaries visited the United States as a guest of President Thomas Jefferson. Upon seeing a Federalist newspaper article lying on a table that heavily criticized Jefferson’s policies, the visiting Frenchman remarked that the writer of the article should be punished. Jefferson responded calmly, â€Å" Sir, you may take the newspaper back with you to France, because that is the difference between my country and yours.† The president, a great believer in freedom of the press, was telling his visitor that without this right, American would not be the country that it is. This was true in 1800, and is equally true today. The freedom to publish facts, even opposing opinions about those facts, is essential for informed voters to participate in a democracy. In a nutshell, it can be inferred with all this information that democracy and free press needs to come handy, together in order to give people the freedom that they deserve to take their own opinion in a determinate matter. In my opinion everybody have the right to take their own decisions and to have their own opinion in all aspects of live. Without free press there is no democracy, no freedom of choice.

How to Write a Good Dental School Essay Example for Free

How to Write a Good Dental School Essay This article was created by a professional writer and edited by experienced copy editors, both qualified members of the Demand Media Studios community. All articles go through an editorial process that includes subject matter guidelines, plagiarism review, fact-checking, and other steps in an effort to provide reliable information. By WayneS, eHow Contributor Writing a good dental school essay may may be the difference between being accepted and rejected. An important part of applying to dental schools is writing a personal essay. The essay provides applicants with a chance to relate the attributes they would bring to the school and show their commitment to the field. It also offers applicants a chance to demonstrate how dental school will fulfill their professional and personal goals. Essays can be a deciding factor when schools make admission decisions, so applicants should put a lot of careful time and effort into writing them. Instructions Devote a lot of time to brainstorming. A clear understanding of exactly what you want to say is a necessary step when writing a compelling and effective dental school essay. While brainstorming, keep the three major goals of the essay in mind. First, establish exactly why you want to be a dentist. Second, think of any personal experiences that will prove helpful in dental school. Finally, search for qualities that would make you a good dentist. These can include schoolwork, clinical experience and community activities. Think of personal stories that will show you can be successful in dental school and dentistry. These stories should demonstrate the compassion needed to be a good dentist and identify experiences and skills youwill bring to dental school. Start the essay by using one of these stories. This will draw the reader into the essay more effectively than a list of accomplishments. Organize the essay. Determine the major points that you need to make in the essay and organize stories and information around those points. Instead of just relating all the stories at one time, organize the essay by topics. One topic can be how you have enthusiasm for the field. Then, use stories and information to demonstrate that enthusiasm. Â  Write the essay so it reflects the way you speak. It should flow naturally and be easy to read, not pedantic and full of jargon. The purpose is to sell yourself to show how you would be a great asset to the school and the field of dentistry. Â  Avoid cliches and worn-out themes. Use stories and practical examples to show the why the school should admit you. Do not just say that the you are committed or enjoy helping people. Provide practical examples of this commitment and desire to help. Have someone with a solid journalism or English background proofread the essay. Typos and misspellings can make you appear unprofessional and increase the chances of rejection.

Chemistry Essays Ethanoic Acid

Chemistry Essays Ethanoic Acid The characteristic smell of vinegar comes from the inclusion of ethanoic acid. The characteristic smell of vinegar comes from the inclusion of ethanoic acid (CH3COOH), also known as acetic acid.   However, unless pure distilled vinegar is purchased, with a guaranteed and stated composition, there are other acids present in vinegar.   These include: citric acid HOOCCh1C(OH)(COOH)Ch1COOH), malic acid (2-hydroxybutanedioic acid)   HOOCCH(OH)Ch1COOH lactic acid (2-hydroxypropanoic acid) CH3CH(OH)COOH tartaric acid – (CHOH)2(COOH)2 For the purposes of this investigation the most volatile acid – ethanoic acid, is taken to be a measure of the acidity.   An attempt will be made to purify the vinegar so that it is mainly the ethanoic acid that is contributing the acidic content, but this cannot be guaranteed.   Vinegars chosen will be malt vinegar (A), red wine vinegar (B) and cider vinegar (C). Stage 1 – removing the colour from the vinegar Materials required 100cm3 of Vinegar samples A to C. 3 volumetric flasks, labelled A to C (250 cm3) 3 conical flasks, labelled A to C (250 cm3) Activated charcoal Metal spatula Glass stirring rod Filtration funnel Filter paper Method Place vinegar samples A in volumetric flask A and add 1 spatula measure of activated charcoal.   Stir well using clean glass rod.   Filter resulting mixture through filter paper and funnel into conical flask labelled A. Repeat using vinegar sample B with flasks labelled B; Likewise sample C. Note that the filtration process may need to be repeated if colour remains in the vinegar.   If charcoal is not fully removed from mixture then suction filtration may be required. Stage 2 – distilling the vinegar Due to the presence of other acids and additive to the vinegar the mixture needs to be distilled to purify the mixture to ethanoic acid and water. Materials required Distillation column and separating funnel Pear shaped flask Conical Flasks A to C from stage 1 Anti bumping granules Bunsen burner Heatproof mat Clamp and stand Goggles Ice bath Universal indicator paper Pippette Method Add filtered vinegar sample A to a pear shaped flask and set up distillation column above Bunsen, using clamp and stand.   Ensure all gaps are well sealed. Wash conical flask A with distilled water and use for collection of distillate Arrange column so that distillate drips into conical flask A, placed in ice bath. Gently heat mixture in pear shaped flask until distillate begins to collect in conical flask.   Test to see when all volatile acid has been distilled by placing drops of distillate onto universal indicator and checking pH colour. When pH registers over 7 cease heating. Repeat using vinegar samples B and C using clean apparatus. Stage 3 – determining the concentration of ethanoic acid Option A chromatography Materials Filter paper with pencil line drawn 2cm from bottom edge and pencil spots marked and labelled at 2 cm intervals along it Samples of ethanoic acid of known concentration eg 0.01 mol/dm3, 0.1 mol/dm3 and 0.05 mol/dm3 Glass beaker Vinegar samples A to C Glass pipette Water tweezers Bromocresol green indicator solution Household plant spray bottle gogglesMethod Place spots of known concentration ethanoic acid on each of the labelled pencil spots on the filter paper.   Place spots of vinegar samples A to C on remaining spots.   Place chromatogram in beaker with water up to 1 cm, ie below pencil line. Leave until water has spread  ¾ up filter paper.   Remove with tweezers and leave to dry. When dry spray with bromocresol green solution from household plant spray bottle until paper is damp but not sopping.   Dry chromatogram. Compare colour of indicator of samples A to C to known concentrations of CH3COOH, the one closest in colour would represent the actual concentration.This m ethod would not be chosen in the final experiment, as there is a lot of subjectivity to comparing the colours.   Also the technique of spraying the chromatogram is not easy to master. Option B – titration using sodium hydroxide (NaOH). Equations and scientific calculation methodology Ethanoic acid (CH3COOH) is a weak acid , which only dissociates partially in solution with water.   As an acid CH3COOH donates protons, which are accepted by water in solution to form the hydroxyonium ion: CH3COOH (aq) + h10(l) ↔ CH3COO-(aq) = H30+(aq) Sodium hydroxide is a strong base, so it dissociates fully in water: NaOH(aq) {+ h10 }↔ Na+(aq) + OH-(aq) {+ h10} Note, that the water is effectively unchanged by the NaOH as the strong base dissociating causes an excess of OH-, which would shift the normal water dissociation equilibrium h10 ↔ H+ + OH- to the left. When titrated 1 mol of CH3COOH would react with 1 mol of NaOH in a neutralisation reaction to form the salt and water: NaOH (aq) + CH3COOH(aq) ↔ CH3COONa (aq) + h1O(l) Therefore if a known amount of a known concentration of NaOH is used to titrate a known volume of vinegar, the concentration of ethanoic acid in the vinegar could be calculated as shown in the example below: Molarity of solution x volume of solution = number of mols used. If 23ml of NaOH is used to titrate 20ml of vinegar and Molarity x volume / 1000 = no of mols used 1 x 23/1000 = 0.023mols of NaOH used to neutralise 20ml vinegar As 1 mol of NaOH is needed to neutralise 1 mol of CH3COOH then 20ml of the vinegar solution must also contain 0.023mols of CH3COOH. Using molarity x volume /1000 = no of mols used with the data that is known: Molarity x 20 / 1000 = 0.023 0.023 x 1000 = molarity x 20 0.023 x 1000 / 20 = molarity = 1.15M Therefore the vinegar is of concentration 1.15M.However, it is known however that vinegar contains around 5% ethanoic acid in water.   Therefore it can be assumed that the concentration of ethanoic acid would be closer to 0.1 mol/dm3 than 1mol/dm3.   As 1mol of CH3COOH neutralises 1 mol of NaOH, it would therefore be sensible to use NaOH of 0.1 mol/dm3. Part i – standardisation of alkali NaOH solution left for any length of time includes gases that have diffused in from the air.   Therefore, in order to be certain that the concentration is precise the alkali should be newly mixed immediately prior to use. Materials Sodium hydroxide (solid) Distilled water Measuring cylinder Glass stirring rod Metal spatula volumetric flask (1000 cm3) Method As NaOH has a molar mass of 40g/mol to make a 0.1 mol/dm3 solution 2.0g of NaOH(s) should be dissolved in 500ml distilled water in a volumetric flask and stirred until dissolved.   Part ii titration of ethanoic acid with NaOH Materials Burette White tile Clamp and stand Funnel Conical flask (250cm3) Volumetric flask (250cm3) Phenolphthalein indicator solution Phenol red indicator 0.1M NaOH solution Vinegar samples A to C Method Fill clean burette with 0.1M NaOH solution. Place 10cm3 of vinegar sample A in conical flask with a few drops of phenolphthalein indicator. Add NaOH to vinegar sample slowly, swirling flask to ensure mixing.   Phenolphthalein will turn from colourless to pink at the equivalence point (the point at which the amount of moles of one reactant is just enough to react exactly with the measured amount of the other reactant) as there would be the same amount of NaOH and CH3COOH present in the flask, leading to a neutralisation reaction, as explained above.   It will be assumed for this experiment that the end point and equivalence point are the same. The experiment would be repeated with vinegar samples B and C.   The experiment would also be repeated using phenol red as an indicator.   This would be expected to change from yellow to red at the equivalence point . The amount of 0.1M NaOH used could be used to calculate the concentration of ethanoic acid in each of the samples, via t he equation: Molarity x volume / 1000 = no of mols used Risk assessment and safety – chemicals NaOH is an irritant and can cause burns.   Ethanoic acid is a corrosive agent.   Phenolphthalein is an irritant and can cause burns. Goggles and protective clothing should be worn throughout.   If chemical comes into contact with the skin the area should be washed with plenty of clean running water.   If a large area of skin is affected or skin shows signs of burning (eg redness / swelling) medical advice should be sought immediately. If chemical comes into contact with the eyes wash out immediately with sterile eye wash.   If chemical is ingested wash out mouth with clean water and seek medical advice immediately. Do not induce vomiting as this may cause further damage. Do not breathe fumes of fresh NaOH solution.   Ideally experiment should take place in a fume cupboard.   If fumes are inhaled move immediately to an area of fresh air.   In case of difficulty in breathing medical advice should be sought. Risk assessment and safety equipment Burette should be filled with a funnel and should not be above shoulder height to avoid spillage. Goggles and protective clothing should be worn when using flames. Long hair should be tied back and loose clothing fastened securely when using flames.Care should be taken when assembling distillation equipment so that breakage does not occur.   Particular attention should be paid when inserting one tube into another and this should not be done in palm of hand in case of slippage and possible damage to hand. References and Bibliography Daintith, J. (ed) 1990, A concise dictionary of chemistry, 2nd edn, Oxford University Press, Oxford. Harwood, P. Hughes, M. 2001, Acids and bases in Chemistry A2, eds. P. Harwood M. Hughes, 2nd edn, Harper Collins, London, pp. 28-53. Hunt, A. 2001, Physical Chemistry in A2 Chemistry, ed. A. Hunt, 1st edn, Hodder Stoughton, London, pp. 6-86. McNeil, K. 2004, COSHH Standard Assessment for Work in Chemistry Research Laboratories. University of Bristol Online. Available at: http://www.chm.bris.ac.uk/safety/chemicalhazards.htm, Accessed 8th February 2006 . The Nuffield Foundation 2003, 13th November 2003-last update, Investigating Vinegars tutorial, The Nuffield Foundation Online. Available at: http://www.chemistry-react.org/go/Tutorial/Tutorial_4948.html   Accessed, 7th February 2006.

My Mom the Matchmaker :: Personal Narrative Profile

My Mom the Matchmaker I was walking around Fairfield High's Arts and Crafts show last weekend when I saw a mirror with that saying engraved around the edge. I didn't know whether to buy it for my mother or myself. I don't think many 17-year-old girls see a similarity between themselves and their mothers. That seems to come much later in life, if at all. But then again, most 17-year-old girls don't have a mother like mine. . . My mother made a list of colleges she wanted me to consider based on the ratio of men to women: Connecticut College was at the top. . . 600 male cadets right across the street. My mother is a professional matchmaker and my brother and I are her biggest challenges. Other third grade girls had arts and crafts parties, or pizza and video sleepovers. . . I had a boy/girl "silver disco" nighttime affair in my finished basement. Mom removed all the furniture, strung up white lights, pre-recorded all the music, and insisted that all the third grade boys arrive in ties and jackets. Their mothers said they would never come. Well, every one of them showed up, all decked out, to my mother's delight. My party was the social event of third grade. . . we still watch the video today! Mom just loves romance, what else can I say? She made her first match when she was a freshman in college, and they just celebrated their 27th anniversary. She also unknowingly fixed up my dad's gay roommate with her lesbian 2nd cousin . . .they actually dated for months before breaking the news to each other, and then to my mom. She even arranged prom dates for four seniors two days before the prom, and considered starting a venture called "Prom Partners." Not at my high school, I warned her. Back in seventh grade, when everyone was in the midst of their "first romance," Mom would always volunteer to drive the carpools home from school dances or the movies. If she saw a new couple sitting in the third seat in her rearview mirror and she thought, given a little extra time, that magical first kiss might take place, she would just keep driving around the block to give romance a chance. Needless to say, all of my friends loved her. My Mom the Matchmaker :: Personal Narrative Profile My Mom the Matchmaker I was walking around Fairfield High's Arts and Crafts show last weekend when I saw a mirror with that saying engraved around the edge. I didn't know whether to buy it for my mother or myself. I don't think many 17-year-old girls see a similarity between themselves and their mothers. That seems to come much later in life, if at all. But then again, most 17-year-old girls don't have a mother like mine. . . My mother made a list of colleges she wanted me to consider based on the ratio of men to women: Connecticut College was at the top. . . 600 male cadets right across the street. My mother is a professional matchmaker and my brother and I are her biggest challenges. Other third grade girls had arts and crafts parties, or pizza and video sleepovers. . . I had a boy/girl "silver disco" nighttime affair in my finished basement. Mom removed all the furniture, strung up white lights, pre-recorded all the music, and insisted that all the third grade boys arrive in ties and jackets. Their mothers said they would never come. Well, every one of them showed up, all decked out, to my mother's delight. My party was the social event of third grade. . . we still watch the video today! Mom just loves romance, what else can I say? She made her first match when she was a freshman in college, and they just celebrated their 27th anniversary. She also unknowingly fixed up my dad's gay roommate with her lesbian 2nd cousin . . .they actually dated for months before breaking the news to each other, and then to my mom. She even arranged prom dates for four seniors two days before the prom, and considered starting a venture called "Prom Partners." Not at my high school, I warned her. Back in seventh grade, when everyone was in the midst of their "first romance," Mom would always volunteer to drive the carpools home from school dances or the movies. If she saw a new couple sitting in the third seat in her rearview mirror and she thought, given a little extra time, that magical first kiss might take place, she would just keep driving around the block to give romance a chance. Needless to say, all of my friends loved her.

How effective is Dahls use of subtext in his short stories? :: English Literature

How effective is Dahl's use of subtext in his short stories? Subtext is anything that is indirectly communicated to the reader. It can be conveyed in many ways, such as sounds, objects, jokes, colours and temperatures. Subtext expresses a meaning in a subliminal manner. In Roald Dahl's short stories he uses subtext to display the meanings and feelings that are hidden. In 'The Landlady' Dahl uses subtext to convey the true evil behind the landlady's homely exterior. The animals in the boarding house are thought of to be a good feature. 'Animals were usually a good sign in a place like this'. This is ironic because the animals are dead and stuffed. When Billy Weaver first walked into the house he noticed that there was only his coat in the hallway. 'There were no other hats or coats in the hall'. This is subtext because it suggests that the house is empty. Subtext can also be suggested through temperature. All the way through the story, temperature is used subtextually to suggest meanings and feelings. The weather outside was cold. A cold temperature is subtext for death. 'The air was deadly cold and the wind was like a flat blade of ice', this is pathetic fallacy because it is typical horror genre weather. Inside the house heat is used to cover up the coldness of death. 'A bright fire burning' is used to make the house seem warm. The cups of tea are used in the same way. When Billy goes to the house the landlady appears very quickly, 'like a jack-in-the-box'. This indicates that she was waiting for him to arrive. Furthermore it seems as if she has prepared everything for him in advance. In other words she knew the point when he was going to arrive. The landlady says 'we have it all to ourselves'. She also talks about her guests in the past tense. Therefore it is suggested that the guests are no longer there. The landlady is an unconventional monster in this horror story. 'She looked exactly like the mother of one's best school-friend' explains that this woman seemed sweet and familiar to Billy. Her role in the story is reversed when it is revealed that she is in fact a cold killer. The landlady acts very strangely towards Billy, 'her blue eyes travelled slowly all the way down the length of Billy's body'. The landlady's ayes are described as blue. Blue eyes are not usually associated with evil so this makes her seem an irregular villain in the story. The way she looks at him suggests a wicked look but the 'blue eyes' eliminates the evil.

Malignant Melanoma Essay example -- Malignant Tumors, Nursing

Definition Malignant melanoma is a type of cancer arising from the melanocyte cells of the skin. The melanocytes are cells in the skin that produce the pigment melanin. Malignant melanoma develops when the melanocytes no longer respond to normal control mechanisms of cellular growth and are capable of invasion locally or spread to other organs in the body (metastasis), where again they invade and compromise the function of that organ. Description Melanocytes, embryologically derived from the neural crest, are distributed in the epidermis and thus are found throughout the skin. They produce a brown pigment known as melanin and are responsible for racial variation in skin color and also the color of moles. Malignant degeneration of the melanocyte gives rise to the tumor, melanoma, of which there are four subtypes. These are: superficial spreading, nodular, lentigo maligna, and acral lentiginous melanomas, accounting for 70%, 15% to 30%, 4% to 10%, and 2% to 8% of cases, respectively. Malignant melanoma may develop anywhere on the body. In men, it is most common on the trunk. In women, it is most common on the back or legs. The subtype also may influence where the tumor develops, lentigo melanoma is more common on the face while acral lentiginous melanoma is more common on the palms of the hand, soles of the feet, or in the nail beds. The locally invasive characteristic of this tumor involves vertical penetration through the skin and into the dermis and subcutaneous (under-the-skin) tissues of the malignant melanocytes. With the exception of the nodular variety of melanoma, there is often a phase of radial or lateral growth associated with these tumors. Since it is the vertical growth that characterizes the malignancy, th... ...r, et al. "NRAS and BRAF Mutations Arise Early During Melanoma Pathogenesis and Are Preserved Throughout Tumor Progression." Clinical Cancer Research 9 (December 15, 2003): 6483–6488. Rockmann, H., and D. Schadendorf. "Drug Resistance in Human Melanoma: Mechanisms and Therapeutic Opportunities" Onkologie 26 (December 2003): 581–587. Weinstock, Martin A. "Early Detection of Melanoma." JAMA, The Journal of the American Medical Association 284 (16 August 2000): 886. Whiteman, D. C., P. Watt, D. M. Purdie, et al. "Melanocytic Nevi, Solar Keratoses, and Divergent Pathways to Cutaneous Melanoma." Journal of the National Cancer Institute 95 (June 4, 2003): 806–812. Other Cancer Resource Center American Cancer Society. [cited June 20, 2005]. . Melanoma Patient's Information Page. [cited June 20, 2005]. . National Cancer Institute. [cited June 13, 2005]. .

Diversity management Essay

Diversity is crucial and inevitable for any service organisations to create opportunities for more innovative ideas. Diversity involves individuals from different ethnic background, culture, age, gender, status and personality characteristics to communicate and share values. To promote and implement diversity, managers should have an effective recruitment strategy. Although diversity creates opportunities, it can create contemporary issues. The issues on diversity are rather complex. This is due to the changing nature of social trends organisations need to adapt. For example, there has been an increase of women entering in the workforce by 40 per cent since August 1961 [ABS, 2013. ] and an increase of employment in part-time and casuals since 1979. The percentage of full-time employees fell from 42 per cent to 39 per cent, while part-time increased from 25 per cent to 36 per cent [Lawson, 2007. ]. There are other several trends which influence the nature of diversity in the service industry. These include the recognition of Australia characteristics as more of a multicultural country. The country is also known as an aging population and is skewed towards white-collar services. An increase of technology development creates more of a diverse country through networking. This suggests that social attitudes, cultural trends and values can often change. For example, Qantas had the difficulty of maintaining the company’s consistency in terms of performance due to the changing nature of diversity. Work-life balanced positions are more in demand. Thus Qantas has responded in employing more casual and part-time employees. This change has driven Qantas to reduce costs and improved its international competitiveness. There has also been an increase in participation of women in the workforce. Qantas has the total 42 per cent of women in which only 23 per cent of women occupy senior roles [Broadbridge, D. (2013: 68)]. Thus Qantas had implemented family practices to maintain women within the airline. This reinforces that, there is a need of ongoing diversity management to gain a productive diversity. Hence organisations are able to gain a sustainable competitive advantage. Managing diversity is defined as â€Å"the challenge of meeting the needs of a culturally diverse workforce and of sensitizing workers and managers to differences associated with gender, race, age and nationality in attempt to maximise the potential productivity of all employees† [Ellis and Sonnenfield (1994: 82)]. Tesco, a UK customer focused retailer has identified the essential of diversity management. To reach its maximum potential goals, Tesco has established a clear mission statement – â€Å"we make what matters better, together† [Tesco PLC, 2013]. The retailer’s mission statement promotes productive diversity. Tesco has recognised the importance of inclusion to ensure high employee satisfaction. The strong communication between managers and employees encourages each employee to maximise their own potential productivity against the organisation values and its benchmark. The industry further provides flexibility to all employees where â€Å"everyone is welcome† to motivate employees to become further productive. Therefore as a result, Tesco has gained significant benefits. These benefits include an increase of diverse knowledge and skills towards customer services, innovative opportunities, positive reputation of the organisation and an increase of service productivity. Thus it reinforces the importance of effective diversity management to gain a sustainable competitive advantage. A financial company, Westpac has also incorporated diversity management strategies to ensure the company achieve its vision – â€Å"To be one of the world’s great companies, helping our customers, communities and people to prosper and grow† [Westpac Group Ltd, 2013.]. Westpac has established The Westpac Group Diversity Council and diversity policy to ensure their objectives have been achieved. The policy outlines that managers should have continuous review and discussions in addressing with any emerging diversity-related organisational issues. This provides the organisation a constant strategic and effective diversity management evaluation. It also outlines engagement strategies such as effective communication to increase its productive diversity. Hence ensures the company reaches its vision. Westpac Ltd, 2013.  has clearly identified within its industry that, 43% of employees (36% men and 48% women) work flexibly, over 12% employees have disability, 61% employees are women are and 32% of employees were born outside of Australia and New Zealand. These statistics suggests Westpac have provided an inclusion of all recruited employees to promote a diverse service culture. As result, Westpac has gained positive response in managing diversity. The finance company has received recognition as one of the world’s most ethical companies [Ethisphere Institute, 2013.]; top ten employer for LGBTI (Lesbian Gay Bisexual Transgender and Intersex) inclusion [Australian Workplace Equality Index Awards, 2013. ]; won the Gender Equity in workforce [AHRI Diversity awards, 2013. ]; won the Employer of Choice for Women Award [Workplace Gender Equality Agency, 2013. ] and has been ranked 10th in the Global 100 list of the world’s sustainable corporations. Therefore it emphasises the need of diversity management in service industry to maintain a sustainable competitive advantage. Diversity can provide organisations great benefits, but it is also the cause of contemporary issues and conflicts when organisations need employees to think in the same direction. For example, according to Sunday Morning Herald, in 2002, TPG had a discrimination-related issue – a Muslim employee had asked the organisation to have a five minute break for his prayer was rejected. The issue was brought to the Australian Industrial Relations Commission. As a result, TPG had failed to recognise its need of incorporating diversity with its culture values. Thus there was a need in changing its work ethnic values. Conflict can arise due to the differences of stakeholder’s values and miscommunication. Hence it is difficult to measure fairness and equality between the different cultures and social and ethical values. For example social etiquette is vital in a diverse service industry. The term â€Å"respect† can be interpreted in different perspectives. This is due to language barriers and different cultural aspects. It is also difficult to recruit a diverse workforce that is able to parallel with the organisational culture values. For example, most recruitment is based on skills, personal traits, experience and qualifications that are fitted to the organisation’s value. Conflicts are also inevitable, thus, managers should implement conflict resolution strategies to decrease the amount of conflicts. Conflict resolutions include identifying the issue, negotiating, mediating, grievance procedures and involvement of courts and tribunals. Thus, these strategies are a vital tool for service industries to promote productive diversity. Identifying the issue is the first step when a conflict arises. Managers who recognises the cause of the conflict are able to prevent further complex disputes. To avoid misunderstandings, managers should use active listening skills. This includes mirroring, paraphrasing, summarising, clarifying questions and providing the speaker motivational response. Negotiating is a bargaining process between two or more parties seeking to discover a common ground and reach an agreement to settle a matter of mutual concern or resolve a conflict [Chapman, S. 2011. ]. Mediation is the process of using a third party to settle a dispute [Samson, D.  and Draft, R. 2012. ]. Both solutions provide an ongoing communication between stakeholders to reach a â€Å"win-win† situation. Grievance procedures are used in certain conflict situations which must be handled in procedure. This method provides clear instructions on resolving a dispute. Courts and tribunals are a third individual mechanism that enforces a solution based on the conflict circumstance. Although it is used effectively to end a dispute, it could be argued that, this mechanism would be the causes of organisations to have further internal disputes. This is due to the negative publicity. In 2011, Qantas had a dispute in terms of different values between CEO and the union and employees. It could also be argued, that this conflict is due to poor management. The issue was based on providing employees a sense of job security, due to the â€Å"cultural shift† of outsourcing parts of its operation to Asia. The lack of flexibility and ineffective communication due to the top-down management hierarchy were also the causes of conflict. As result, the dispute had become internationally known and major costs were involved. Qantas human resource managers should have clearly communicated its vision to provide a sense of employee’s job security. Integrating diversity in the workplace is not only to create opportunities but it is to abide legal ethics. The legislation enforced in Australia to ensure equality employment is Equal Employment Opportunity Act 1987 (Cth). The Equal Employment Opportunity (EEO) outlines that all employees have equal access to the opportunities that are available, including promotion possibilities, overtime availability and leave entitlements [Chapman, S. 2011]. Thus, it could be argued, that, the legislation promotes diversity. Organisations which fail to abide the legal systems would be subjected to hefty fines and gain a negative industry reputation. For example, in 2003, the phone company, TPG had discriminated a female pregnant employee under the EEO. The company did not offer a suitable part-time position after her maternity leave. As a result of this issue, TPG had to cover $75,000 of damage [Sunday Morning Herald, 2003. ]. This suggests poor productive diversity. It is recommended, that TPG should evaluate its diversity management and its culture values. This case study also suggests the need to reform the legislation where women with pregnancy are included to avoid further conflicts. Thus, the Equal Employment Opportunity Amendment Act 2012 (Cth) legislation further reinforced and depicts issues on conflicts based upon discrimination, harassment and racism. Westpac and Qantas have obligated to promote EEO within the workforce. Westpac has effectively promoted EEO and its values to employees. The establishment of the diversity council group had lead Westpac to manage its diversity effectively. Through continuous evaluation, Westpac has created high staff morale. Thus the company is able to maintain its low staff turnover and absenteeism. Qantas has established a Diversity Statement to ensure the airline industry is obligated to the EEO. The EEO provides Qantas to promote diversity through leadership, talent and development programs, flexible work arrangements and recruitment and selection processes [Qantas Airways Ltd, 2013. ]. This management approach supports Qantas objectives, delivers competitive advantage and benefits to customers. In conclusion service industries that effectively implement diversity management allows organisations to achieve its maximum potential goal. Hence it is an essential strategy for managers maintain a sustainable competitive advantage through productive diversity. It is also an opportunity for organisations to embrace diversity to become more innovative. Although productive diversity allows positive recognition response like Westpac, it can also be the cause of contemporary issues. Unable to identify contemporary issues will lead to conflicts. Conflicts are inevitable. Therefore, there is a need for conflict resolution mechanism to maintain ethical practices in the workforce. Further disputes can create a disadvantage. For example, Qantas should have positive reinforcement if there is a need for change of work practices. The lack of job security has lead unions and employees to go on strike. As result, major financial costs were involved and negative publicity. The establishment of the Equal Employment Opportunity Act 1987 (Cth) is enforced for all organisations to abide. The legislation ensures equity and fair ethical practices in the workforce. Failure to abide the legislation results in disadvantage outcomes. This could include negative publicity, increase of costs and decrease staff morale which leads to high staff turnover and low productive diversity. Overall the importance of incorporating diversity management, conflict resolution and equal employment opportunity determines the effectiveness in achieving organisations objectives. It is strongly recommended that, service industries should continuously evaluate its effectiveness of diversity management and conflict resolution to ensure an increase of productive diversity.