Internet and UK Tourism Industry Coursework Example | Topics and Well Written Essays - 8000 words

Inter plunder and UK Tourism Industry - Coursework ExampleIt has been used for various transactions from information transfer to interpersonal communications. Businesses have greatly improved with the onset of lucre usage. The utilization of internet has come to the point of it becoming a necessity rather a luxury.The popularity of the internet usage has make it a subject of various studies not merely in the academe but including industries that nowadays weigh on it. The properties, advantages as well as the disadvantages have been the focus of these studies. The introduction of internet as unmatched of the modes of communication has made signifi squirtt changes in the lifestyle on the people.It began in the 1980s as the calculator Revolution and now it became the Computer and Internet Revolution. During the computer revolution, the computer usage has increased rapidly and in the midst of 1985 and 1999, the usage of computers at work or at home increased from 30 percent to 70 percent as the increase in computer ownership rose from 15 percent to 60 percent (Kim, 2001). Consequently, these factors have made businesses change their strategies. They introduced e-commerce in which consumers eject exchange goods and avail themselves of the run offered by companies thru the internet.E-commerce follows the same basic principles as traditional commerce that, buyers and sellers come together to exchange goods for money. But unconnected traditional commerce in which the consumers go to a particular place to avail necessary products, they can visit the web sites of multiple vendors anytime, any day to comp atomic number 18 prices and make purchases online. But this does not only benefit the consumers, the sellers as well can cut costs and expand their market. Because they sell over the internet, which can be accessed globally, they have the potential to market their products or services worldwide and are not throttle by the physical location of a store. At the same time, internet technologies also permit sellers to baseball swing the interests and preferences of their customers with the customers permission and then use this information to build an ongoing relationship with the customer by customizing products and services to meet the customers needs. Nielsen (2005) wrote that there is an upward trend in global online shopping. Popular items purchased on the internet are books at 34%, videos and games at 22%, airline tickets and reservations at 21% and clothing and accessories at 20%. The study also showed that even one percent of the total population purchase using the net does not necessarily mean successful online sales but it is still important for retailers big and dinky to understand the factors that drive brand equity and site usage. It also shows that sites and brands with higher brand equity draw out higher visitation and sales. But e-commerce has also its downside some costumers are reluctant to buy products which need subs tantial assessment such as furniture and appliances. Some also consider shopping a well-disposed experience they may be going to a store with family or friends. Security and assurance of transactions are also some factors why some consumers are apprehensive to use the internet for purchases (Microsoft Encarta 2007). fit to a survey by HM Revenue and Customs, web users especially in the UK are using the internet to make their lives easier. The surveys shows that the top three uses of internet are researching