Magazine ad analysis Essay Example | Topics and Well Written Essays - 1000 words

Magazine ad analysis - Essay ExampleThus, designers pay precise attention to every minute detail of an image that the ad portrays, in order to ensure that it stays engraved in the viewers memory. The ad of Arbys Burgers, appearing in the Sports Illustrated Swimsuit Issue, which is appended as Annexure-I, is a relevant example that illustrates how creativity, aesthetics, color schemes, contextual nuances, enticing textual messages etc can be deftly reorient to enhance the appeal of an advertisement. This ad announces Arbys plan to launch an exciting range of new menu items in the next March (Rovell). It functions on contrasting levels to pique the interest of its audience and entice them into buying this product. The ads primary objective is to provide the intended audience with clear and specific training about the Roastburger, which is part of their new menu being launched. On the one hand, it conveys to them through textual messages that the burger is exciting, done better, mou thwatering and it give make them drool (Rovell). These are the or so(prenominal) apt descriptions for the consumers to understand that Arbys is offering a highly palat commensurate food item. On the other hand, it uses the image also to give the consumers a graphical idea of the contents of the burger, by clearly showing green leaves, onion strings, big chunks of roasted bosom, slices of tomato and cheese. Thus, the ad effectively integrates visual and textual parley methods to describe the product. In order for an ad to be effective, it should be able to sell the product or make the viewers buy the product. Arbys ad uses various strategies to attain this objective. The crossed hands over the burger connotes to a woman covering her breasts. Thus, the ad is a definite eye catcher and has an instant appeal. The most primal sense that womans breast evokes in humans is hunger as breast milk is their first food. Thus, the ad has high contextual relevance and the audience can easily relate it with the product. Similarly, the textual messages in the ad directly link to the food items taste and, therefore, it will remain on the consumers subconscious mind long after they have viewed it. The words used in the textual message are highly bid and the burgers image also is indicative of its taste. Thus, through the manner in which it combines the immense possibilities of written and visual communication, the ad will definitely be able to lure its audience into buying the product. The ad relies heavily on the dexterous juxtaposition of color schemes to attain aesthetic beauty and create an impact on the audience. The background has a very light tone at the bottom and as it scales to the top, the hue is rendered darker because otherwise it would overemphasize the brown-yellow buns. Similarly, the color of the buns compliments the unclothe of the arms and thus makes the connotation to human breast conceivable. Further, by using darker hue around the thumb, the ad sugge sts depressions on the buns surface, to accentuate the softness of the bun. The burgers filling begins with green and immediately contrasts with deep red, which gives it a catchy outlook. The color scheme then shifts to a brown tone of the roasted meat and softens out to the yellow of the cheese, which blends well with the color of the human hand and the bread. The deftness of the color scheme becomes evident even from such minute detail as the model